Whiskey Non Grata

Show notes

Rob and Mark try something new after almost three hundred episodes: a live blind tasting where they never say what's in the glass. No brand, no history, no mash bill, nothing but proof and a state of origin. They dig into the 1976 wine tasting that flipped the industry on its head, a college study that fooled sommeliers with food coloring, and the running theory that most drinkers can't actually tell a thirty dollar bottle from a three hundred dollar one. Somewhere in there: a whiskey made to spray on your glass to keep the bugs off, and the real, wild story of how one of bourbon's most respected names started as a $245 trademark purchase and ended in court.

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