Proper Business: The Rise, Fall, and Rebrand of Proper No. Twelve

Show notes

Proper No. Twelve has a wild origin story and it involves the Mountain from Game of Thrones, a UFC fighter with a handshake deal, and a buddy who walked away from millions out of loyalty. We cover the whole messy saga before cracking open the brand new Proper 12-13, a 13-year Irish single malt that's either a redemption arc or a sixty-dollar disappointment depending on who you ask.

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